The Nationwide has launched an attack on some other banks and building societies for failing to notify customers when their special offers are about to end. Given the competitive nature of the market, banks often offer special introductory rates to lure customers into opening accounts, particularly when it comes to savings accounts . Indeed, given the nature of best buy tables, such special offers can prove to be very effective for banks looking to attract savers.
The Nationwide has claimed that many customers are not being informed when their special introductory rate expires, suggesting instead that customers should be told in advance when their rates would drop.






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